How To Write A Press Release For A Crisis? Sample & Template (External Announcement)
Think along these lines:
“Look, I know you are hurt by the crisis, probably you too have been under lockdown, and have A, B, C problem going on. That’s why I won’t take too much of your time. I am reaching out to you and I hope you can give me the time to talk. I know everyone has other things going on right now that are maybe pressing interests. I really think that I can help you with the problems mentioned above. “
What you are leading off doesn’t allow them to get mad about your announcement message and simply ignore you… even if there is a hint of selling in it.
Within the body of your press release announcement, you can address any possible objections upfront.
Don’t forget to mention your opening hours and if you offer any specific emergency services, treatmentс or deliveries as а crisis response.
Build Relationships During The Crisis!
Give certainty, show leadership, and if possible more compassionate rates. Use these times to expand your network. Create relationships that go beyond hiring someone to do a service.
Use the press release as an opportunity to invite potential clients to connect with you and learn more about your brand, the amazing services, and the products you offer.
The press release is a great opportunity to invite potential clients to connect with you and learn more about your brand, the amazing services, and the products you offer.
Again you can come from the following position:
“We are working on the same things and we have the same goals of helping each other to not only survive but also thrive during this crisis.”
You should offer a caring concern with no guarantees.
You can give them the needed confidence that things will work out.
People will respect you more as they want to work with honest people when times are uncertain.
You have to think that what they can do for you and conversely what you can do for them is vital on a survival level.