Get Your Story Heard: How to Craft a Winning Press Release

Whether you’re launching a new product[1], hosting a big event, or hiring an industry-recognized guru, there’s no better publicity for your company than a positive news story (or a few) highlighting your big announcement. But, how do you get those stories placed? While social media has changed the way brands interact with the media[2], there’s still value—and opportunity—in traditional PR...

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