Press releases are not just for the press anymore. They can be posted on your website[1] for all to read and to help optimize your site for the search engines[2]. Nonprofit[3] Press releases will vary, but the standard format is usually similar to the example below. Basic Elements of a Nonprofit Press Release When the release can be distributed. Usually,...
What is a Press Release? A press release is a written document prepared for the media – also called the press – that announces something newsworthy. This 1-3-page document is disseminated to the media in the hopes that reporters and editors will use the information contained within in an upcoming TV or radio broadcast, in a newspaper or magazine issue,...
When it comes to content, sometimes old school can be a good thing (namely, when it comes to old-school rap or Throwback Thursday on Instagram). But when it comes to your company’s public relations strategy[1], being old school isn’t advantageous for your business or your brand. Ten years ago, people still relied on morning papers for news.
READ MORE How to Write a Press Release [Free Press Release Template
Whether you’re launching a new product[1], hosting a big event, or hiring an industry-recognized guru, there’s no better publicity for your company than a positive news story (or a few) highlighting your big announcement. But, how do you get those stories placed? While social media has changed the way brands interact with the media[2], there’s still value—and opportunity—in traditional PR...
READ MORE Get Your Story Heard: How to Craft a Winning Press Release
